The challenge
The grocer expanded from Dubai to Riyadh and Kuwait City but fulfilled from different cold-storage partners. Overselling happened when Instagram flash sales outpaced spreadsheet inventory.
Grocery · UAE · Saudi · Kuwait
Cross-border grocery ships fresh to three GCC markets
Multi-warehouse allocation, AED and SAR pricing, and Aramex labels from a single bilingual catalog.
We used to run three separate spreadsheets per country. Mrfqy gave us one inventory truth with zone-based fulfillment rules.
— Omar Farouk, Operations Director
3
GCC markets
-22%
Oversell incidents
Same day
Dubai zone delivery
The solution
They configured three warehouses in Mrfqy with zone-priority rules — Dubai orders pull from JAFZA first, Riyadh from a local 3PL, Kuwait from a shared GCC hub. Prices display in AED, SAR, and KWD per country pack.
The results
Oversell incidents dropped 22%. Customers receive Arabic tracking SMS via Aramex integration. The ops team fulfills from one admin instead of three country-specific tools.
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