Who each platform serves best
Salla is the default choice for many Saudi merchants: Arabic-first onboarding, a mature app store, and shipping and payment partners tuned for the Kingdom. Mrfqy is built for operators who sell in Egypt, GCC, and Maghreb from one bilingual catalog — with a free Starter tier and ERP-grade inventory when the business outgrows store-only workflows.
If your revenue is Saudi-only and you rely on Salla's local ecosystem depth, staying on Salla is reasonable. If you need Fawry or Paymob in Egypt, governorate shipping in multiple countries, or finance and POS in the same login, Mrfqy closes gaps Salla was not designed to cover.
Arabic, RTL, and bilingual storefronts
Both platforms ship polished Arabic RTL storefronts. Salla excels in Saudi UX patterns, dialect, and local trust signals. Mrfqy treats EN↔AR as an operational default — product copy, checkout, emails, and AI translation share one workflow, which matters for UAE expat buyers and export-minded Egyptian brands.
Neither platform requires theme hacks for basic RTL. The difference is cross-border bilingual ops, not whether Arabic renders correctly on mobile.
Payments, shipping, and total cost
Salla's strength is Saudi checkout: Moyasar, Tap, Mada, SMSA, Naqel, and COD flows merchants already recognize. Mrfqy maps Paymob, Fawry, Tap, Moyasar, and 30+ methods across 22 country packs from one dashboard — without stacking paid gateway apps.
Compare 12-month TCO: Salla subscription + paid apps + gateway fees vs Mrfqy Starter (free) plus paid tiers only when you scale. Merchants validating a new catalog often start free on Mrfqy; established KSA brands may accept Salla's subscription for ecosystem access.
Bottom line
Choose Salla for Saudi-first dominance and the richest local app marketplace. Choose Mrfqy for pan-Arab expansion, Egypt/GCC payment rails in one stack, free Starter tier, native A/B experiments, and store + ERP without reconciling spreadsheets.
