About the role
Demand Generation Engine: Build and run our B2B lead-gen program using LinkedIn Sales Navigator/ABM, Google search for industrial keywords, and data enrichment tools like Volza/tridge/panjiva .Media Buying & Management: Own all online and offline media buying, and manage our performance vendor stack (agencies, programmatic platforms, automation tooling).Pipeline & Handoff: Jointly set strict MQL and SQL definitions with Sales and maintain the lead routing flow into our Buyer Pipeline Master.Attribution Stack: Build our multi-touch attribution model and CRM tagging to accurately trace where every buyer and shipment originates.Performance Reporting: Run the weekly demand dashboard and monthly ROI reviews to track cost per MQL and MQL-to-SQL conversion
4+ years in B2B demand generation or performance marketing.At least 2 years in industrial, export, ingredients, or commodity-adjacent categories.Hands-on experience running LinkedIn ABM, Google Ads on B2B keywords, and trade-publisher media buys.Proven expertise in attribution work, UTM discipline, CRM tagging, and defining MQL/SQL gates with a sales counterpart.Strong written English and working Arabic.If you know how to turn marketing spend into qualified B2B industrial pipeline, we want to talk to you. Apply today.
