About the role
Job Title: Real Estate Digital Marketing SpecialistJob SummaryWe are looking for a highly motivated and data-driven Real Estate Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, executing, and optimizing high-performing advertising campaigns to generate quality leads. Additionally, you will play a crucial role in conducting in-depth market and competitor research within the real estate development industry to guide our strategic positioning.Key ResponsibilitiesAdvertising & Lead Generation:Plan, create, and manage successful end-to-end digital advertising campaigns across various platforms (Meta/Facebook, Instagram, Google Ads, LinkedIn, etc.).Focus on lead generation strategies specifically tailored for the real estate market to drive high-quality prospects to the sales team.Monitor, analyze, and optimize campaign performance to ensure maximum ROI, ROAS, and lowest Cost Per Lead (CPL) through continuous A/B testing.Competitor & Market Research:Conduct comprehensive research on competing real estate developers to analyze their marketing strategies, positioning, messaging, and active ad campaigns.Monitor real estate market trends, new project launches, and pricing strategies to identify opportunities and threats.Provide actionable insights and regular reports based on competitor analysis to refine our marketing approach.Strategy & Collaboration:Collaborate with graphic designers and copywriters to produce compelling, high-converting ad creatives and landing pages.Work closely with the sales team to track lead quality, understand customer pain points, and improve overall conversion rates.Track and report on key performance indicators (KPIs) to the management team.Qualifications & RequirementsExperience: Proven work experience as a Digital Marketing Specialist, Media Buyer, or similar role. Previous experience in the Real Estate Development sector is highly preferred.Campaign Management: Demonstrable experience leading and managing SEO/SEM, marketing database, social media, and display advertising campaigns.Research Skills: Strong analytical skills with a proven track record of conducting market research and competitor analysis.Tools: Proficiency in using ad management platforms (e.g., Meta Ads Manager, Google Ads) and research tools (e.g., SEMrush, Ahrefs, Meta Ad Library).Analytical Mindset: Data-driven thinking with strong quantitative skills to interpret data and make data-backed decisions.Soft Skills: Excellent organizational, communication, and strategic thinking abilities.
Job RequirementsEducation & Experience:Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.Experience: A minimum of 3-5 years of proven experience as a Digital Marketing Specialist, Media Buyer, or Performance Marketer.Industry Knowledge: Prior experience in the Real Estate Development or brokerage sector is mandatory.Technical Skills (Advertising & Research):Ad Platforms: Deep expertise in planning and executing lead-generation campaigns on Meta (Facebook & Instagram), Google Ads (Search & Display), and LinkedIn.Competitor Analysis: Proven ability to conduct in-depth competitor research using tools like Meta Ad Library, SEMrush, Ahrefs, or SimilarWeb to analyze rival strategies.Data Analysis: Strong proficiency in Google Analytics, Pixel tracking, and Tag Manager to track conversions and user behavior.Performance Metrics: Solid understanding of real estate marketing KPIs, primarily focusing on Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Lead-to-Sales Conversion Rates.CRM Familiarity: Experience working with real estate CRM platforms (e.g., Salesforce, Zoho, HubSpot) to track lead quality and marketing-to-sales handoffs.Soft Skills & Competencies:Analytical Thinking: A highly data-driven mindset with the ability to interpret numbers and translate them into actionable marketing strategies.Problem-Solving: Ability to quickly identify underperforming campaigns and implement effective A/B testing and optimization solutions.Communication: Excellent written and verbal communication skills, with the ability to collaborate smoothly with graphic designers, copywriters, and the sales team.Language: Bilingual proficiency (Arabic and English) to effectively research the local market and write/review bilingual ad copies
