About the role
Participate in developing channel marketing plans aligned with company objectives and the AOP.Execute and manage all channel marketing activities, trade initiatives, consumer activations and loyalty programs.Monitor, Evaluate and analyze the ROI of channel marketing activities vs. the agreed TRG.Build and maintain effective relationships with stakeholders, distributors and traders through regular business reviews and market visits.Manage & control channel marketing financial commitments in coordination with finance and other supported functions.Monitor market trends, competitor activities and channel developments to identify growth opportunities.Manage the channel marketing budget to ensure optimal utilization and maximum business impact.Lead new product launches through effective channel activation and Route to Market (RTM) execution plans.Identify opportunities to improve distribution, visibility, shopper engagement and sales conversionEnsure compliance with brand guidelines and execution standards across the assigned sales channel.Drive customer engagement initiatives and strengthen relationships with key traders and distributors.Collaborate closely with Sales, Marketing, Supply Chain & Finance to ensure effective execution of channel initiatives & activities.Support the development and deployment of POSM plans in coordination with the store activation team to drive market expansion and brand awareness.
Bachelor Degree in Commerce, Business Administration, Marketing or related fieldMin Years of experience: 4 YearsTraining / Certificate preferred: Marketing, Data Analytics, Channel SegmentatioVery Good English Language Required Leadership and communication skillsCross Functional mindsetCommercial channel knowledge with on ground networkManaging multiple projects with strong planningExecution excellence and results oriented.Analytical skills with proactive mindset especially in problem solving.Presentation skills.
