About the role
Job Title: Remote Media BuyerLocation: RemoteEmployment Type: Full-TimeWorking Hours: To be determined based on company requirements. Job SummaryWe are seeking an experienced and highly analytical Media Buyer to join our team remotely. The ideal candidate will have solid hands-on experience managing advertising campaigns across multiple digital platforms and possess strong technical expertise in integrating mobile applications and websites with advertising ecosystems for accurate tracking and optimization.The Media Buyer will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns while ensuring proper attribution setup and data integrity across all marketing channels. Key ResponsibilitiesDevelop, execute, and optimize paid advertising campaigns across various platforms, including:Meta Ads (Facebook & Instagram)Google Ads (Search, Display, YouTube, Performance Max)TikTok AdsSnapchat AdsX (Twitter) AdsLinkedIn Ads (when applicable)Monitor campaign performance daily and make data-driven decisions to improve return on ad spend (ROAS), customer acquisition cost (CAC), and overall marketing efficiency.Conduct audience research, testing strategies, and funnel optimization to maximize campaign performance.Prepare regular performance reports and provide actionable insights and recommendations.Collaborate closely with the creative team to develop effective ad creatives and messaging.Manage advertising budgets responsibly and ensure spending aligns with business objectives. Performance Indicators (KPIs)Return on Ad Spend (ROAS).Customer Acquisition Cost (CAC).Cost per Install (CPI) and Cost per Acquisition (CPA).Conversion Rate improvements.Accuracy and reliability of tracking implementation.Achievement of growth targets within approved budgets.If you are passionate about digital advertising, possess both strategic and technical expertise, and thrive in a fast-paced remote environment, we would love to hear from you.
Technical RequirementsDemonstrated experience in connecting and integrating mobile applications and websites with advertising platforms.Strong understanding and practical experience with:Meta Pixel and Conversions API (CAPI)Google Tag Manager (GTM)Google Analytics 4 (GA4)Google Ads Conversion TrackingFirebase AnalyticsApp attribution platforms such as:AppsFlyerAdjustBranch (preferred)SDK implementation and event tracking validation.Ability to troubleshoot tracking discrepancies and ensure accurate attribution across advertising channels.Experience setting up and managing custom events, app install campaigns, and in-app conversion campaigns. QualificationsMinimum 3 years of proven experience as a Media Buyer or Performance Marketing Specialist.Strong track record of successfully scaling campaigns across multiple advertising platforms.Excellent analytical skills with the ability to interpret data and translate findings into actionable strategies.Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.Strong communication skills and the ability to work independently in a remote environment.Experience in the food, e-commerce, subscription, or mobile app industries is considered an advantage. Key CompetenciesResults-oriented mindset.Strong attention to detail.Technical problem-solving abilities.High level of accountability and ownership.Ability to prioritize tasks and manage multiple campaigns simultaneously.Continuous learning attitude to stay updated with platform changes and emerging trends.
