About the role
Content Development Create high-quality, original, and engaging content for website pages, landing pages, blogs, service pages, and product descriptions.Optimize existing website content to improve search engine rankings and user engagement.Ensure all content aligns with brand guidelines, tone of voice, and marketing objectives.Search Engine Optimization (SEO) Conduct keyword research, competitor analysis, and search intent analysis to identify content opportunities.Apply semantic SEO and keyword optimization techniques throughout all content.Optimize on-page SEO elements, including title tags, meta descriptions, image alt text, internal links, and heading structures (H1, H2, H3).Stay up to date with search engine algorithm updates and SEO best practices.Audience & Conversion Optimization Research target audiences, customer journeys, and user pain points to create relevant and valuable content.Develop persuasive calls-to-action (CTAs) that support lead generation and conversion goals.Create content that effectively guides visitors through the marketing and sales funnel.Collaboration & Content Strategy Collaborate with marketing, design, web development, and SEO teams to ensure cohesive messaging and user experience.Support content planning and editorial calendars based on SEO priorities and business goals.Contribute ideas for new content initiatives, campaigns, and website improvements.Performance Monitoring & Reporting Monitor content performance using analytics and SEO tools.Track keyword rankings, organic traffic, click-through rates, conversions, and engagement metrics.Use data-driven insights to continuously refine and improve content performance.
Bachelor’s degree in marketing, Communications, English, Journalism, Digital Media, or a related field.2–4+ years of experience in SEO copywriting, content marketing, digital marketing, or a related field.Experience creating content for B2B, education, technology, or professional services sectors.Experience working with agencies, marketing teams, or in-house digital environments is preferred.Strong knowledge of on-page SEO and content optimization techniques.Experience using SEO tools such as Ahrefs, Semrush, Google Search Console, Google Analytics, or similar platformsFamiliarity with content management systems (CMS) such as WordPress.Basic understanding of UX writing and conversion rate optimization (CRO).Understanding of SEO content strategy, search intent, and content marketing best practices.Exceptional English writing, editing, and proofreading skills.Strong ability to simplify complex topics into clear and engaging content.
