About the role
Conduct market research to find answers about consumer requirements, habits and trends Brainstorm and develop ideas for creative marketing campaigns Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)Liaise with external vendors to execute promotional events and campaignsCollaborate with marketing and other professionals to coordinate brand awareness and marketing effortsPlan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesUndertake individual tasks of a marketing plan as assignedManage and update social media platforms, including creating and scheduling engaging content to increase brand awareness and audience engagement.= Assist in designing marketing materials, social media posts, and promotional content in alignment with the company’s brand guidelines
Proven experience as marketing specialist or similar role Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods Demonstrable experience in marketing data analytics and toolsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google , Adwords etc.) Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired Well-organized and detail oriented Exceptional communication and writing skills Commercial awareness partnered with a creative mind BSc/BA in marketing, communications or equivalent
