About the role
We are looking for a results-driven digital media buyer to plan, execute, monitor, and optimize paid advertising campaigns across digital platforms. The ideal candidate will be responsible for managing advertising budgets, generating qualified leads, increasing brand awareness, and maximizing return on investment (ROI) through data-driven campaign management.Plan, launch, and manage paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, TikTok, LinkedIn, and other relevant channels.Monitor campaign performance and optimize targeting, bidding strategies, creatives, and budgets to achieve KPIs.Conduct audience research and competitor analysis to identify growth opportunities.Track, analyze, and report campaign performance using tools such as Google Analytics, Meta Business Suite, and advertising platform dashboards.Collaborate with the creative and content teams to develop effective ad creatives and landing pages.Manage advertising budgets efficiently and ensure optimal allocation of spend.Implement and maintain tracking tools, pixels, conversion APIs, and UTM parameters.Generate regular performance reports and provide actionable recommendations.Stay updated on digital advertising trends, platform updates, and industry best practices.Support lead generation, customer acquisition, and revenue growth objectives.
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.2–5 years of experience in digital media buying and performance marketing.Hands-on experience with:Meta Ads ManagerGoogle AdsTikTok AdsLinkedIn Ads (preferred)Google Analytics (GA4)Google Tag ManagerStrong understanding of audience targeting, remarketing, conversion tracking, and attribution models.Experience managing monthly advertising budgets and optimizing campaign performance.Excellent analytical and reporting skills with strong attention to detail.Ability to interpret data and make data-driven decisions.Strong communication and teamwork skills.Experience with CRM systems and lead generation campaigns is a plus.Preferred QualificationsGoogle Ads Certification.Meta Certified Digital Marketing Associate or Professional Certification.Experience in real estate, construction, e-commerce, or lead generation industries.Knowledge of A/B testing, conversion rate optimization (CRO), and marketing automation tools.Key KPIsCost Per Lead (CPL)Cost Per Acquisition (CPA)Return on Ad Spend (ROAS)Lead Volume & QualityConversion RateClick-Through Rate (CTR)Customer Acquisition Cost (CAC)
