About the role
We are looking for a Senior Media Buyer to own paid acquisition across all our digital channels. You will plan, execute, and optimize performance campaigns that drive student enrollments (B2C) and B2B leads and play a key role in our regional expansion across GCC markets. This is a high-ownership, in-office role based in our Cairo headquarters. What You'll DoOwn end-to-end paid media strategy and execution across Meta, Google Ads, and SnapchatManage campaign budgets, bidding strategies, and audience targeting to hit enrollment and lead-generation targetsDesign and test creative concepts in collaboration with the marketing teamBuild performance dashboards and deliver weekly/monthly reports on CAC, ROAS, and funnel conversionLead paid media launches for new programs, cohorts, and B2B offeringsSupport market entry campaigns for UAE and KSA as part of the regional expansion roadmap
What We're Looking For8 - 15 years of hands-on paid media buying experience, with a strong track record of resultsDeep expertise in Meta Ads Manager, Google Ads (Search, Display, YouTube), and Snapchat AdsExperience managing significant monthly ad budgets with performance accountabilityProactive, self-managed, and comfortable working at pace in a growing company Strong AdvantagesRegional experience running campaigns across Egypt, UAE, and/or KSA — or a track record of scaling performance marketing into new marketsBackground in the education, training, or professional development sector — understanding the student decision journey is a real edge hereExperience with TikTok Ads or programmatic platforms as supplementary channels
