About the role
Plan, launch, manage, and optimize paid advertising campaigns across:Meta Ads (Facebook & Instagram)TikTok AdsGoogle AdsSEM CampaignsAmazon AdsNoon AdsDevelop media strategies/plans aligned with business objectives and KPIsManage campaign budgets efficiently to maximize ROAS and conversionsPerform audience research, targeting, retargeting, and funnel optimizationMonitor campaign performance daily and provide actionable insightsConduct A/B testing for creatives, copy, audiences, and landing pagesGenerate detailed performance reports with insights and recommendationsTrack pixels, conversion APIs, GTM, GA4, and attribution setupsCoordinate with creative and content teams to improve ad performanceStay updated with platform updates, trends, and best practices
3+ years of experience in digital media buyingProven expertise in:Meta Ads ManagerTikTok Ads ManagerGoogle AdsSEM & Search CampaignsAmazon AdvertisingNoon AdvertisingStrong understanding of:Performance marketingConversion optimizationRetargeting strategiesSales funnelsAnalytics & reportingExperience with:Google Analytics (GA4)Google Tag ManagerPixel & Conversion TrackingLooker Studio reportingStrong analytical and problem-solving skillsAbility to manage multiple accounts and budgets simultaneouslyExcellent communication and presentation skillsAgency experience is a strong plusEcommerce experience is highly preferred
