About the role
The OpportunityWe are looking for a Commercial Lead to own our revenue and build our sales organisation. This is a senior, high-impact role reporting directly to the CEO — the person who will drive the company’s commercial growth and reshape our sales team from the ground up.The role’s primary focus is our FMCG expansion. We are scaling our premium FMCG portfolio into modern trade and the HoReCa sector, and you will lead that growth directly. You will also provide commercial leadership across our equipment business and build a high-performing sales team beneath you.If you are an FMCG commercial leader who wants real ownership, a builder’s mandate, and the chance to grow a business rather than simply maintain one — we want to hear from you. What You’ll Do: Lead our FMCG growth into modern trade (delivery platforms, supermarket and retail chains) and the HoReCa sector Own trade terms, pricing, promotional planning, and distribution across the FMCG portfolio Provide commercial leadership and targets for our equipment sales business Build, structure, and lead the sales team — including hiring and developing field sales talent Own revenue planning, forecasting, and channel strategy across all business lines Report directly to the CEO on revenue, pipeline, and performance
What We’re Looking For Substantial commercial and sales leadership experience, with a strong background in FMCG, modern trade, and distribution A proven track record of landing and growing modern-trade accounts and/or HoReCa distribution Experience building and leading sales teams Strong command of trade terms, pricing, promotions, and sales forecasting Solid knowledge of the Egyptian FMCG and/or HoReCa market Confident owning revenue targets and working directly with senior leadership Fluent English and Arabic Experience in capital-equipment or B2B sales is a plusWhy Join Us A senior leadership role with genuine ownership and direct access to the CEO The chance to build a sales function and shape a growing company’s commercial future A respected, profitable business in a premium, dynamic category Competitive salary plus performance-based bonus
