About the role
Develop and implement comprehensive marketing strategies aligned with business objectives.Plan, execute, and monitor digital marketing campaigns across multiple channels.Lead and optimize SEO strategies, including on-page, off-page, technical SEO, and content optimization.Conduct keyword research and competitor analysis to improve search rankings.Manage Google Analytics, Google Search Console, and SEO reporting tools.Collaborate with content creators to produce SEO-friendly content.Manage social media marketing campaigns and paid advertising initiatives.Monitor marketing KPIs and prepare performance reports with actionable insights.Coordinate with internal departments and external agencies to ensure successful campaign execution.Manage the marketing budget and maximize ROI.Stay updated with the latest digital marketing and SEO trends.
Bachelor's degree in Marketing, Business Administration, or a related field.10+ years of experience in marketing, with at least 3+ years in a managerial or supervisory role.Strong hands-on experience in SEO is mandatory.Excellent knowledge of:On-Page SEOOff-Page SEOTechnical SEOKeyword ResearchLink BuildingGoogle Analytics (GA4)Google Search ConsoleSEO tools such as SEMrush, Ahrefs, Moz, or Screaming FrogExperience managing digital advertising campaigns (Google Ads and Meta Ads)
