About the role
Media Buying (Paid Ads)Plan, launch, and optimize paid campaigns on platforms such as:Facebook & Instagram AdsGoogle Ads (Search, Display, YouTube)Manage campaign budgets and ensure maximum ROIPerform A/B testing on creatives, targeting, and landing pagesMonitor KPIs such as CPC, CPA, ROAS, CTRAnalyze campaign performance and generate reports with actionable insightsRetargeting and audience segmentation strategies SEO (Search Engine Optimization)Conduct keyword research and competitor analysisOptimize website content (On-page SEO) including meta tags, headings, and internal linkingImprove website technical SEO (site speed, indexing, mobile optimization)Build and execute off-page SEO strategies (backlinks)Monitor rankings and organic traffic using tools like Google Analytics & Search ConsoleStay updated with SEO trends and algorithm changes
Bachelor’s degree in Marketing, Business, or related field2–4 years of experience in Digital MarketingMaximum age: 30 yearsProven experience in Media Buying and SEOStrong knowledge of:Facebook Ads ManagerGoogle AdsSEO tools (Ahrefs, SEMrush, Moz)Analytical mindset with strong data interpretation skillsExcellent English communication skills
