About the role
Overview: As our Senior Manager, Social Media Monitoring, you will be at the forefront of understanding public sentiment, identifying emerging trends, and safeguarding our brand's image across all digital platforms. You will develop and implement sophisticated monitoring strategies, transform raw data into actionable insights, and guide our communication efforts with precision and foresight.Responsibilities:Lead and Evolve Monitoring Strategies: Design, implement, and continuously refine comprehensive social media monitoring frameworks to track brand mentions, industry trends, and competitor activities.Insight Generation & Analysis: Conduct deep-dive analysis of social media data, identifying key themes, sentiment shifts, and potential reputational risks or opportunities.Strategic Reporting: Prepare and present insightful reports to senior leadership, offering strategic recommendations based on monitoring findings to inform marketing, PR, and business development.Crisis & Reputation Management: Play a pivotal role in real-time issue detection and crisis management, providing rapid analysis and support to protect brand integrity.Cross-functional Collaboration: Work closely with marketing, communications, and product teams to ensure consistent messaging and proactive engagement strategies.Tool & Technology Optimization: Evaluate and leverage advanced media monitoring tools and technologies to maximize efficiency and effectiveness.Skills & Technologies: This role demands expertise in Social Media platforms, advanced Media Monitoring techniques, meticulous Monitoring processes, and sharp Analysis skills. Proficiency in leading social listening tools and a strong understanding of digital analytics are essential.Growth Opportunities: This position offers significant potential for professional advancement within a fast-paced and evolving industry. You will have the chance to shape best practices, mentor junior colleagues, and contribute directly to the strategic direction of our digital presence.Team & Culture: Join a collaborative, forward-thinking, and results-driven remote team that values innovation, proactive problem-solving, and continuous learning. We foster an environment where your expertise is recognized and your contributions make a tangible difference.Impact: Your work will directly influence our brand's public perception, inform critical business decisions, and play a vital role in maintaining our competitive edge in the market. You will be a key architect of our digital reputation.
Media Monitoring Prowess: Exceptional skills in developing and executing sophisticated media monitoring strategies and campaigns.Analytical Acumen: Demonstrated ability to conduct in-depth Monitoring and Analysis of social data, extracting actionable insights and trends.Strategic Leadership: A proven track record in Strategic Planning and leading initiatives that drive measurable results.Reputation Guardian: Experience in Brand Reputation Management and Crisis Communication, with a calm and effective approach under pressure.Data Whisperer: Strong capabilities in Data Interpretation and crafting compelling Reporting for executive audiences.Content Strategist: Understanding of Content Strategy and how monitoring insights can inform effective digital campaigns.Market Insight: Experience with Market Research techniques to understand audience behavior and industry landscapes.Digital Marketing Savvy: A solid foundation in Digital Marketing and Public Relations principles.Leadership & Collaboration: Proven ability in Team Leadership and adept at Project Management within a remote environment.Experience: A minimum of 1-5 years of progressive experience in social media monitoring, digital marketing, or a related field, demonstrating a clear trajectory towards senior leadership.Career Level: This role is designed for a dynamic and experienced professional ready to operate at a Senior Management level, guiding strategies and influencing outcomes.
