About the role
Plan and execute trade marketing strategies aligned with overall brand and sales objectivesDevelop and implement in-store activations, promotions, and merchandising guidelinesCoordinate with the sales team to ensure proper execution across all channelsAnalyze market trends, competitor activities, and customer behavior to optimize trade plansManage POS materials (design, production, and distribution)Monitor campaign performance and provide actionable insights and reportsBuild strong relationships with key retailers, distributors, and partnersEnsure brand visibility and consistency across all retail touchpointsTrack and manage trade marketing budgets effectively
Bachelor’s degree in Marketing, Business Administration, or related field2-3 years of experience in Trade Marketing, preferably in FMCG or retailStrong understanding of retail dynamics and consumer behaviorExcellent communication and stakeholder management skillsAnalytical mindset with ability to translate data into insightsProficiency in Microsoft Excel and reporting toolsAbility to work in a fast-paced, target-driven environmentStrong organizational and project management skills
Bachelor’s degree in Marketing, Business Administration, or related field2-3 years of experience in Trade Marketing, preferably in FMCG or retailStrong understanding of retail dynamics and consumer behaviorExcellent communication and stakeholder management skillsAnalytical mindset with ability to translate data into insightsProficiency in Microsoft Excel and reporting toolsAbility to work in a fast-paced, target-driven environmentStrong organizational and project management skills
