Social Media Specialist

Social Media Specialist – Job Responsibilities 1. Social Media Management • Manage and maintain the company’s social media accounts (Facebook, Instagram, LinkedIn,Youtube). • Schedule and publish content according to the content calendar. • Monitor messages, comments, and respond professionally. 2. Paid Advertising • Plan and manage paid social media campaigns. • Define target audiences and monitor ad performance. • Optimize campaigns to improve reach, engagement, and leads. 3. Monitoring & Analysis • Track and analyze social media performance using analytics tools. • Prepare regular performance reports. 4. Additional Responsibilities • Maintain brand tone and consistency across platforms. • Collaborate with marketing and sales teams. • Manage negative comments and handle social media crises professionally. Required Qualifications • 1–3 years of experience as a Social Media Specialist. • Proven experience managing social media platforms (Facebook, Instagram, LinkedIn, Youtube). • Experience in creating and managing paid social media advertising campaigns. • Familiarity with social media analytics tools and performance reporting. • Good understanding of social media trends, algorithms, and best practices. • Strong communication and interpersonal skills. • Ability to manage multiple tasks and meet deadlines. • Attention to detail and strong organizational skills. • Ability to work as part of a team. Preferred (Nice to Have): • Experience with social media management tools (Meta Business Suite) • Experience in community management and customer engagement. Required Qualifications • 1–3 years of experience as a Social Media Specialist. • Proven experience managing social media platforms (Facebook, Instagram, LinkedIn, Youtube). • Experience in creating and managing paid social media advertising campaigns. • Familiarity with social media analytics tools and performance reporting. • Good understanding of social media trends, algorithms, and best practices. • Strong communication and interpersonal skills. • Ability to manage multiple tasks and meet deadlines. • Attention to detail and strong organizational skills. • Ability to work as part of a team. Preferred (Nice to Have): • Experience with social media management tools (Meta Business Suite) • Experience in community management and customer engagement.