About the role
The Lead Generation Specialist is responsible for building and qualifying a pipeline of prospective customers by identifying target accounts, sourcing decision-maker contacts, executing outbound outreach (cold calls and emails), and arranging introductory meetings for the sales team.
The role requires strong research skills, persistence, and disciplined follow-up to convert prospects into qualified leads.
Key ResponsibilitiesLead & Prospect GenerationIdentify and research target companies and potential buyers aligned with the organization’s ideal customer profile (ICP).Build and maintain a consistent flow of new prospects to support sales pipeline targets.Contact Identification & Data EnrichmentLocate and verify relevant stakeholders (e.g., CIO, IT Manager, Head of Infrastructure, Security Manager) using approved tools and sources.Maintain accurate contact details (name, title, email, phone, LinkedIn, company data) and ensure data quality.Outbound Outreach (Cold Calling & Emailing)Conduct cold calls and send outbound emails to introduce the company’s solutions and initiate conversations.Secure introductory meetings with qualified prospects and hand off opportunities to the appropriate salesperson/account manager.Lead Follow-Up & NurturingFollow up systematically with leads to increase response rates and move prospects through early funnel stages.Maintain a structured cadence (calls/emails/LinkedIn touches where applicable) until disposition is reached (qualified, not interested, nurture, invalid).
Required QualificationsDiploma or Bachelor’s degree (Business, Marketing, or related field preferred).1+ years of experience in lead generation, telesales, or sales development (B2B preferred).Experience selling or prospecting in B2B technology / IT services / SaaS.Strong communication skills (phone and email), with confidence in cold outreach.Strong research and information-gathering skills; attention to detail.Comfortable working with targets and a structured outreach cadence.
Preferred Qualifications (Nice to Have)Familiarity with CRM systems (e.g., Zoho CRM, HubSpot, Salesforce) and lead databases.Core Skills & CompetenciesProspecting & lead sourcingCold calling and objection handling (entry-level)Professional email writingTime management and persistenceOrganization and follow-up disciplineData accuracy and CRM hygieneTeam collaboration with sales/account managersWorking ConditionsFull-time role; may require alignment with customer working hours.Hybrid/onsite/remote based on company policy.Performance-driven environment with measurable targets.CRM Management & ReportingLog all activities, notes, and outcomes accurately in the CRM.Track outreach performance (calls made, emails sent, meetings booked, conversion rates) and provide regular updates to management.Key Performance Indicators (KPIs)Number of new prospects identified per monthNumber of verified contacts added (data quality rate)Meeting booking rate (meetings booked vs. outreach)Lead-to-meeting conversion rateFollow-up compliance (cadence adherence)CRM data accuracy and completeness
Required QualificationsDiploma or Bachelor’s degree (Business, Marketing, or related field preferred).1+ years of experience in lead generation, telesales, or sales development (B2B preferred).Experience selling or prospecting in B2B technology / IT services / SaaS.Strong communication skills (phone and email), with confidence in cold outreach.Strong research and information-gathering skills; attention to detail.Comfortable working with targets and a structured outreach cadence.
Preferred Qualifications (Nice to Have)Familiarity with CRM systems (e.g., Zoho CRM, HubSpot, Salesforce) and lead databases.Core Skills & CompetenciesProspecting & lead sourcingCold calling and objection handling (entry-level)Professional email writingTime management and persistenceOrganization and follow-up disciplineData accuracy and CRM hygieneTeam collaboration with sales/account managersWorking ConditionsFull-time role; may require alignment with customer working hours.Hybrid/onsite/remote based on company policy.Performance-driven environment with measurable targets.CRM Management & ReportingLog all activities, notes, and outcomes accurately in the CRM.Track outreach performance (calls made, emails sent, meetings booked, conversion rates) and provide regular updates to management.Key Performance Indicators (KPIs)Number of new prospects identified per monthNumber of verified contacts added (data quality rate)Meeting booking rate (meetings booked vs. outreach)Lead-to-meeting conversion rateFollow-up compliance (cadence adherence)CRM data accuracy and completeness
