Digital Marketing Specialist (B2B SaaS)

Job Description FOR APPLICANTS: All screening questions are required!! Applications w ith missinganswers are automatically rejected. Renewable Energy Pros is hiring a B2B Digital Marketing Specialist to execute digitalmarketing initiatives across our digital channels. Working closely with the Marketing Head, youwill transform marketing strategies into engaging content, manage digital campaigns, andensure consistent execution across social media, the website, and paid advertising platforms. Key ResponsibilitiesContent Strategy & Digital Marketing Planning • Support the Marketing Head in developing and executing digital marketing plans alignedwith business objectives. • Translate the overall marketing strategy into actionable digital marketing activitiesacross social media, the website, paid campaigns, and other digital channels. • Develop social media and content strategies, including content pillars, messaging,content calendars, and campaign themes. • Identify target audiences, recommend suitable digital channels, and contribute ideas forcampaign execution. • Collaborate with the Business Development team to understand customer personas,market needs, and industry trends to create relevant marketing initiatives. • Recommend content and campaign improvements based on performance insights andmarket trends.Content Creation & Digital Marketing Execution • Create engaging B2B content for social media, website pages, blogs, email campaigns,and other marketing materials using AI-powered content creation tools provided by thecompany. • Publish and manage content across the company website, LinkedIn, and other relevantdigital channels. • Ensure all published content aligns with the company's brand voice, messaging, andmarketing objectives. • Work closely with the Graphic Designer to develop high-quality visual and writtencontent that supports campaign goals. • Maintain and update website content when required.Paid Media Management • Create, launch, and manage paid advertising campaigns on Google Ads and LinkedInAds. • Configure campaign targeting, budgets, bidding strategies, and ad creatives based onthe approved marketing direction. • Monitor, optimize, and scale campaigns to improve lead generation, engagement,conversions, and ROI. • Conduct A/B testing on audiences, ad copy, creatives, and landing pages to continuouslyimprove campaign performance. • Track advertising spend and ensure campaigns remain within budget.Performance Monitoring & Reporting • Monitor the performance of digital campaigns, website traffic, and social mediaactivities using analytics dashboards and reporting tools. • Prepare regular reports highlighting campaign performance, key metrics, insights, andrecommendations. • Analyze campaign results to identify optimization opportunities and recommendimprovements to the Marketing Head. • Maintain accurate records of campaign performance and marketing KPIs.Cross-Functional Collaboration • Report directly to the Marketing Head and ensure the timely execution of assignedmarketing initiatives. • Collaborate with the Business Development team to gain a deeper understanding ofcustomer needs, buyer personas, and market opportunities. • Coordinate with the Graphic Designer to ensure marketing assets are delivered on timeand align with campaign objectives. • Work collaboratively with internal teams to ensure consistent messaging and executionacross all marketing channels. • Support additional marketing initiatives and projects as needed to contribute to thecompany's growth. Required Experience • 3–5 years of experience in Digital Marketing, preferably in a B2B or SaaS environment. • Hands-on experience managing and optimizing paid advertising campaigns on GoogleAds and LinkedIn Ads. • Experience creating social media and content strategies aligned with businessobjectives. • Proven experience writing and publishing content for social media, websites, blogs, orother digital channels. • Experience using marketing analytics and reporting tools to monitor campaignperformance and generate actionable insights. • Experience working with AI-powered content creation and marketing tools is a strongadvantage. • Experience collaborating with cross-functional teams such as Graphic Design, BusinessDevelopment, or Sales.Required Skills • Strong copywriting and content creation skills in English. • Strong understanding of B2B digital marketing and content marketing best practices. • Hands-on experience with Google Ads and LinkedIn Ads campaign management. • Good understanding of SEO fundamentals, website content optimization, and landingpage best practices. • Strong analytical skills with the ability to interpret campaign data and recommendimprovements. • Familiarity with social media management and content publishing tools. • Ability to use AI tools to improve content quality and marketing efficiency. • Excellent organizational and time management skills with the ability to manage multipleprojects simultaneously. • Strong communication and collaboration skills. • Proactive mindset with a willingness to learn, test new ideas, and continuously improvemarketing performance. Required Experience • 3–5 years of experience in Digital Marketing, preferably in a B2B or SaaS environment. • Hands-on experience managing and optimizing paid advertising campaigns on GoogleAds and LinkedIn Ads. • Experience creating social media and content strategies aligned with businessobjectives. • Proven experience writing and publishing content for social media, websites, blogs, orother digital channels. • Experience using marketing analytics and reporting tools to monitor campaignperformance and generate actionable insights. • Experience working with AI-powered content creation and marketing tools is a strongadvantage. • Experience collaborating with cross-functional teams such as Graphic Design, BusinessDevelopment, or Sales.Required Skills • Strong copywriting and content creation skills in English. • Strong understanding of B2B digital marketing and content marketing best practices. • Hands-on experience with Google Ads and LinkedIn Ads campaign management. • Good understanding of SEO fundamentals, website content optimization, and landingpage best practices. • Strong analytical skills with the ability to interpret campaign data and recommendimprovements. • Familiarity with social media management and content publishing tools. • Ability to use AI tools to improve content quality and marketing efficiency. • Excellent organizational and time management skills with the ability to manage multipleprojects simultaneously. • Strong communication and collaboration skills. • Proactive mindset with a willingness to learn, test new ideas, and continuously improvemarketing performance.