About the role
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate
MBA in Digital MarketingAge from 40 to 55Proven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience identifying target audiences and creating digital campaigns that engage, inform and motivateStrong knowledge of website analytics tools (eg Google Analytics, Net Insight, Omniture, Web Trends)Experience setting up and optimizing Google Adwords campaignsKeep up to date with the latest trends and best practices in online marketing and measurement
MBA in Digital MarketingAge from 40 to 55Proven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience identifying target audiences and creating digital campaigns that engage, inform and motivateStrong knowledge of website analytics tools (eg Google Analytics, Net Insight, Omniture, Web Trends)Experience setting up and optimizing Google Adwords campaignsKeep up to date with the latest trends and best practices in online marketing and measurement
