Marketing Manager

Job OpportunityPositionMarketing & Growth Manager (On-site – Full Time)Locationcairo – EgyptCompanyARMY VERSE – Sports Nutrition ExpertsAbout UsARMY VERSE is a fast-growing company in sports nutrition and performance coaching.We empower athletes with science-based nutrition programs, premium supplements, and elite-level support across Egypt & the Middle East.Job OverviewWe are looking for a highly strategic, business-oriented, and results-driven Marketing & Growth Manager to lead the entire marketing function and transform it into a scalable revenue engine.This is not a traditional marketing role. The successful candidate will own the company’s marketing strategy, oversee the execution process across multiple teams, improve internal marketing systems, and drive measurable business growth.The ideal candidate is a strong decision-maker, an experienced leader, and someone capable of turning ideas, research, and market opportunities into sustainable business results.At Armyverse, we already possess a unique competitive advantage through years of research, proprietary athlete nutrition systems, and proven methodologies. Your responsibility is not to create everything from scratch—but to build upon these assets, continuously improve them, and transform them into scalable marketing and revenue opportunities. Core Responsibilities 1. Marketing Strategy & Business GrowthDevelop and execute the monthly marketing strategy aligned with company objectives and revenue targets.Identify growth opportunities, market gaps, and customer acquisition strategies.Translate business goals into measurable marketing initiatives.Own marketing performance and its direct contribution to company revenue.Continuously optimize customer acquisition, retention, and lifetime value.Lead strategic marketing planning while ensuring all departments remain aligned with business priorities. 2. Revenue & Performance ManagementTake ownership of marketing-generated revenue.Monitor and improve: Revenue Growth ROAS CAC CPL Conversion Rate Customer Lifetime Value Lead Quality Marketing ROIMake data-driven decisions based on dashboards, analytics, and CRM insights. 3. Marketing Operations & Production LeadershipLead the complete marketing execution process from planning to publishing.Coordinate daily with: Production Team Designers Video Editors Media Buyers Content Creators Moderation TeamReview and approve all marketing assets before publishing.Ensure premium execution quality across every customer touchpoint.Maintain efficient workflows and delivery timelines. 4. Content Strategy LeadershipDevelop the monthly marketing strategy and campaign direction.Work closely with the Content Creators who are responsible for building the monthly Content Calendar.Review, evaluate, and approve the Content Calendar before execution to ensure it fully aligns with business objectives, marketing strategy, and revenue goals.Guide content direction based on customer behavior, market needs, and performance data. 5. Community & Moderation ManagementLead and manage the Moderation Team.Develop communication standards and response SOPs.Improve response quality and lead qualification.Increase conversion rates from conversations into sales opportunities.Ensure an exceptional customer experience across all communication channels. 6. Team Leadership & ManagementLead, mentor, and develop the marketing department.Build a high-performance culture focused on ownership, accountability, execution, and continuous improvement.Delegate effectively while maintaining clear KPIs for every team member.Conduct regular performance reviews and coaching sessions.Build scalable marketing systems rather than depending on individuals. 7. Research Development & InnovationLeverage Armyverse’s existing research, methodologies, educational resources, and competitive advantages to create stronger marketing initiatives.Continuously improve, expand, and commercialize the company’s intellectual assets.Stay updated with market trends, AI tools, marketing technologies, and customer behavior.Drive innovation while protecting the company’s premium positioning. 8. Cross-Department LeadershipAct as the communication bridge between:Sales OperationsProduction Moderation Creative TeamEnsure all departments work toward unified business objectives.Support Sales with high-quality leads, marketing materials, and campaign insights. 9. Analytics, Reporting & Decision MakingBuild dashboards that monitor business performance.Present weekly and monthly reports covering: Revenue Marketing Performance Campaign Results Customer Acquisition Growth Opportunities Improvement PlansMake confident, data-driven decisions that positively impact company growth. RequirementsExperience 6–10 years in Marketing, Growth, or Revenue Marketing. Minimum 3 years leading marketing teams. Experience in service-based businesses, education, healthcare, SaaS, consulting, or premium brands is preferred.Leadership SkillsStrong people management skills. Excellent decision-making abilities. High ownership mentality. Strategic thinking. Project management expertise. Ability to manage multiple departments simultaneouslyTechnical SkillsStrong understanding of: Marketing Strategy Growth Marketing Performance Marketing CRM Sales Funnels Customer Journey AI Marketing Tools Marketing Automation Analytics PlatformBusiness SkillsMust understand: Revenue Models Unit Economics Pricing Strategy Profitability ROI Business KPIs Customer PsychologyPersonal QualitiesWe are looking for someone who is: Strategic Highly organized Business-minded Analytical Strong leader Excellent communicator Fast learner Solution-oriented Decisive Passionate about continuous improvement RequirementsExperience 6–10 years in Marketing, Growth, or Revenue Marketing. Minimum 3 years leading marketing teams. Experience in service-based businesses, education, healthcare, SaaS, consulting, or premium brands is preferred.Leadership SkillsStrong people management skills. Excellent decision-making abilities. High ownership mentality. Strategic thinking. Project management expertise. Ability to manage multiple departments simultaneouslyTechnical SkillsStrong understanding of: Marketing Strategy Growth Marketing Performance Marketing CRM Sales Funnels Customer Journey AI Marketing Tools Marketing Automation Analytics PlatformBusiness SkillsMust understand: Revenue Models Unit Economics Pricing Strategy Profitability ROI Business KPIs Customer PsychologyPersonal QualitiesWe are looking for someone who is: Strategic Highly organized Business-minded Analytical Strong leader Excellent communicator Fast learner Solution-oriented Decisive Passionate about continuous improvement