Profit dashboard: revenue, COGS, and per-country analytics
See gross profit, margins, and funnel metrics broken down by country — built for merchants who think in Arabic and sell across the region.
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Revenue charts feel good until you realize shipping subsidies and payment fees ate your margin. Mrfqy's profit dashboard connects order revenue, cost of goods sold (COGS), discounts, and estimated fees so you see gross profit — not just top-line sales. Break it down by Egypt vs UAE vs Saudi, by collection, or by campaign week. This is analytics for Arab merchants who operate in multiple countries from one ATANA platform.
Revenue vs COGS: the numbers that matter
Gross profit equals net sales minus COGS. Mrfqy pulls product cost from your catalog or latest PO receiving price — whichever you configure — and applies it per line item on fulfilled orders.
Without COGS entered, the dashboard still shows revenue and order counts but margin columns stay empty. Spend an afternoon entering costs for your top 20 SKUs — that alone transforms decision quality.
COGS should include product cost only, not shipping or payment fees. Keep those in separate expense lines so margin math stays honest when you negotiate supplier prices.
Update COGS after every supplier price change — stale costs make winning products look unprofitable and vice versa.
Gross margin and contribution by product
Sort products by gross margin percentage to find heroes and dogs. A high-volume SKU at 12% margin may deserve a price increase; a low-volume SKU at 55% margin may deserve more ad spend.
Mrfqy shows margin after discounts automatically. A 30% off coupon on a 40% margin item still leaves room — on a 25% margin item it may erase profit entirely.
Export margin reports monthly for your finance review. Arabic column headers are available for teams that report internally in Arabic.
Per-country analytics across 22 Arab markets
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Filter the dashboard by country: Egypt, Saudi Arabia, UAE, Kuwait, and more. Compare average order value, conversion, and gross profit per market — not blended averages that hide weak performance in one geography.
Country filters respect how Mrfqy stores market configuration: currency, payment mix, and shipping zones differ, and your analytics should reflect that separation.
Use per-country views before expanding ads into a new GCC market. If UAE traffic converts but margin is thin after shipping, fix zones before scaling spend.
Funnel metrics from visit to purchase
Mrfqy's funnel shows sessions, add-to-cart rate, checkout started, and completed orders. Drop-off between steps tells you whether to fix catalog, shipping display, or payment options.
Compare funnel by traffic source when pixels are connected — organic Instagram vs paid Meta vs direct. Arab social commerce often shows high product page views but checkout drop from unexpected shipping fees.
Weekly funnel reviews take 15 minutes and prevent month-end surprises. Schedule them every Sunday before the Middle East work week peaks.
Pair funnel data with shipping zone reports — they usually explain the same checkout drop-off.
Turning analytics into weekly actions
Set three KPIs: gross profit, conversion rate, and average order value. Track week over week in Mrfqy — ignore vanity metrics like raw sessions unless you are running awareness-only campaigns.
When gross profit dips but revenue rises, investigate discounts and shipping subsidies first. When conversion dips, test Arabic checkout copy and payment method visibility.
Share a one-page Arabic summary with your team every Monday. Alignment beats dashboards nobody opens.
Putting it into practice on Mrfqy
Open Analytics → Profit Dashboard in Mrfqy and enter COGS for your top 20 SKUs first — product edit screen, cost field per variant. Choose whether Mrfqy should use catalog cost or latest PO receiving price as the default source. Without this step, revenue charts look impressive but gross profit columns stay blank, and you cannot spot which collections actually fund your ad spend.
Pin three dashboard views: gross profit week-over-week, margin by product collection, and per-country breakdown if you sell in Egypt and Saudi from one account. Filter last month's data before your pricing meeting. If Egyptian orders show strong revenue but thin margin after shipping subsidies, the fix is usually zone rates or free-shipping thresholds — not more Meta budget.
Book a recurring 15-minute Sunday review: funnel drop-off, gross profit trend, and top five SKUs by margin percentage. Export the Arabic report PDF and share it with whoever manages purchasing and whoever manages ads. Mrfqy's analytics only change behavior when two people look at the same numbers — finance and marketing aligned on margin, not just ROAS. Even a solo founder benefits from writing three bullet actions after each review.
First analytics win: find one hero SKU under 20% gross margin and either raise price 8% or remove it from blanket coupon campaigns.
You cannot scale what you cannot measure in margin terms. Mrfqy's profit dashboard puts revenue, COGS, gross profit, country breakdowns, and funnel metrics in one Arabic-friendly analytics hub. Enter your costs, open the dashboard, and run your store on profit — not hype.
