Product catalogs: variants, bundles, and collections

A messy catalog creates messy fulfillment. Mrfqy's product model separates what you sell (products), how it ships (physical vs digital), how it varies (size/color SKUs), and how you merchandise it (collections and bundles). Understanding these layers early prevents duplicate SKUs, overselling, and confused customers at checkout.

Physical vs digital products

Physical products decrement inventory on fulfillment and require shipping zones, weight fields, and courier integration. Digital products skip shipping and deliver via secure download links after payment.

Do not duplicate listings for the same item in physical and digital forms unless they truly differ in price and fulfillment — use one product with clear type instead.

Mrfqy tracks COGS and profit per SKU on supported plans, so classify products correctly from day one for accurate dashboard margins later.

Variants, SKUs, and inventory

Variants represent sellable combinations — size M / color Red each gets its own SKU, price override, barcode, and stock count. Parent products hold shared description and gallery images.

Use human-readable SKU codes aligned with your warehouse labels (e.g., TSHIRT-M-RED) so pickers do not guess. Mrfqy inventory sync prevents checkout when stock hits zero if tracking is enabled.

Track inventory at variant level for fashion; track at product level only for unique handmade pieces where quantity is always one.

Bundles and promotional grouping

Bundles sell multiple SKUs as one cart line — Ramadan gift sets, skincare routines, or printer plus ink. Price the bundle below sum-of-parts enough to motivate purchase but above combined COGS.

Mrfqy bundle inventory typically decrements each component SKU on order paid, so one out-of-stock variant disables the bundle automatically when tracking is on.

Market bundles on homepage hero sections and WhatsApp broadcasts with direct product URLs — not buried three clicks deep.

Collections and merchandising

Collections group products for navigation and campaigns — New Arrivals, Under 500 EGP, Eid Gifts. A product can sit in multiple collections without duplicate listings.

Manual collections curate hero campaigns; automated rules (when available on your plan) add products by tag or price band to reduce maintenance.

Align collection cover images with Instagram creative so traffic from ads lands on a consistent visual story.

Image galleries and media quality

Upload at least three images per variant or product: front, detail, scale reference. Mrfqy optimizes delivery sizes but cannot fix blurry source photos.

Video loops under 15 seconds improve fashion conversion on mobile; host via supported embed or MP4 upload per your plan limits.

Alt text in Arabic improves accessibility and image search — describe what matters for purchase decisions, not keyword stuffing.

Group gallery images in the order customers decide: hero shot first, detail and scale second, lifestyle context last. Mrfqy's image optimizer handles delivery sizes on Starter, but replacing a blurry source file always beats tweaking theme settings.

Putting it into practice on Mrfqy

On Mrfqy Starter, structure your first catalog session: create three parent products with variants (size/color), assign warehouse-aligned SKUs like TSHIRT-M-RED, and enable inventory tracking at variant level. Build two manual collections — «Best Sellers» and «Under 500 EGP» — and add a homepage product grid section pointing to your hero collection.

Week two: create one Ramadan or seasonal bundle priced below sum-of-parts but above combined COGS, and market it via WhatsApp with a direct product URL. Verify bundle inventory decrements each component SKU when you place a test order — an out-of-stock variant should disable the bundle automatically when tracking is on.

When your catalog exceeds fifty SKUs, export CSV as backup before bulk price updates, or upgrade to Pro for profit dashboards and staff roles if a warehouse manager needs catalog access without payment settings. Keep product pages focused on gallery, variants, and shipping info; push storytelling to homepage sections in the builder.

Structure your catalog once: product type, variants with SKUs, collections for merchandising, bundles for seasonal pushes. Mrfqy's Starter plan supports full catalog features — upgrade to Pro when staff roles and profit dashboards become daily tools.