Meta, TikTok, GA4, and Snapchat pixels with cookie consent

You cannot optimize Instagram and TikTok ads without reliable purchase events. Mrfqy lets merchants paste Meta, TikTok, Google Analytics 4, and Snapchat pixel IDs in settings — then fires ViewContent, AddToCart, InitiateCheckout, and Purchase events on the storefront with consent-aware loading. No tag manager PhD required. Arab merchants often run ads in Arabic but report revenue in English dashboards — Mrfqy order data becomes the source of truth when platform attribution disagrees.

Meta (Facebook) Pixel and Conversions API

Paste your Meta Pixel ID in Mrfqy marketing settings. Standard e-commerce events fire on product view, add to cart, checkout start, and purchase — matching what Meta Ads Manager expects for optimization.

For iOS and browser privacy changes, enable Conversions API (CAPI) server-side events through your Meta partner configuration. Mrfqy sends hashed customer data on completed orders to improve attribution when browser pixels block.

Verify events in Meta Events Manager Test Events before scaling ad spend. A missing Purchase event is the most common reason ROAS looks worse than reality.

TikTok Pixel for social commerce

TikTok drives discovery for fashion, beauty, and lifestyle brands across Egypt and GCC. Add your TikTok Pixel ID in Mrfqy and enable CompletePayment events on successful checkout.

TikTok's attribution window differs from Meta — review 7-day click vs view settings in TikTok Ads Manager when comparing platform reports to Mrfqy order totals.

Create TikTok-specific landing URLs with UTM parameters. Mrfqy preserves UTMs through checkout so you can attribute orders to creative variants in analytics.

Google Analytics 4 for organic and search

GA4 remains essential for organic search, Google Shopping, and long-term funnel analysis. Enter your GA4 Measurement ID in Mrfqy — enhanced e-commerce events map to GA4 recommended event names.

Link GA4 to Google Search Console for Arabic query data. Merchants ranking for transliterated brand terms ('مِرفقي store') benefit from seeing which landing pages convert.

Use GA4 explorations for country-level comparison when selling across Egypt and GCC from one Mrfqy instance with multiple markets configured.

Snapchat Pixel in GCC markets

Snapchat retains strong reach among younger shoppers in Saudi Arabia and UAE. Add Snapchat Pixel ID in Mrfqy marketing settings for PURCHASE and ADD_CART events.

Snap creative often uses vertical video — ensure product pages load fast on mobile LTE because Snap traffic is almost entirely mobile.

Compare Snap ROAS separately from Meta; audiences overlap less than marketers assume in GCC youth segments.

Cookie consent and privacy compliance

Mrfqy's consent banner lets visitors accept or reject non-essential cookies before pixels load. Marketing pixels fire only after consent — analytics cookies may use a separate tier depending on your configuration.

Arabic and English consent copy is editable. Use clear language: 'نستخدم الكوكيز لتحسين تجربتك وقياس الإعلانات' — vague banners increase reject rates and hurt ad optimization.

Egypt and GCC privacy regimes are evolving. Consent-first tracking future-proofs your store and builds customer trust — especially for stores shipping to EU customers or using European payment tools.

Putting it into practice on Mrfqy

Go to Settings → Marketing → Pixels in Mrfqy and paste your Meta Pixel ID first — most Arab D2C brands spend there before TikTok or Snap. Save, then open your storefront in a private browser window, accept cookies on the consent banner, and add a product to cart. Confirm ViewContent and AddToCart appear in Meta Events Manager Test Events within 60 seconds.

Add TikTok Pixel and GA4 Measurement ID in the same panel. Enable Conversions API for Meta if your ad account manager recommends it — Mrfqy fires server-side Purchase events on completed orders with hashed email and phone. Edit the Arabic consent banner copy under Marketing → Privacy so it explains ads measurement plainly; vague legal text increases reject rates and starves your pixels of data.

Complete one real test purchase per platform after setup. Screenshot the Purchase event in each debugger and store them in your launch folder. Schedule a monthly pixel health check: any theme update or new checkout field can block scripts silently. Pair pixel data with Mrfqy order totals weekly — if Meta claims 40 purchases but Mrfqy shows 28 paid orders, fix attribution before doubling ad budget.

Pixels only help when they fire correctly and legally. Mrfqy connects Meta, TikTok, GA4, and Snapchat with consent-aware loading on your Arabic storefront. Add your IDs, run test purchases, then scale ads with confidence.