Beauty & cosmetics
Beauty e-commerce that converts on social
Ingredient lists, shade variants, TikTok checkout links, and Tap/Mada payments — for skincare, makeup, and fragrance brands in GCC and Egypt.
Beauty brands face
Mrfqy is tuned for high-consideration purchases on mobile.
- Shade matching and ingredients lost in translation
- TikTok ads sending traffic to generic homepage, not PDP
- Subscription and bundle logic requiring expensive apps
- Regulatory copy for cosmetics hard to maintain in AR
- Slow mobile checkout losing impulse buyers
Built for beauty growth
From indie skincare to established GCC fragrance houses.
Shade and size variants
Visual swatches for foundation shades and fragrance sizes.
Social ad landing pages
One-page checkout per hero SKU for TikTok and Snapchat campaigns.
Bundle and gift sets
Sell curated sets for Ramadan and Eid without custom development.
Review moderation
Collect and moderate Arabic reviews with AI-assisted replies.
Beauty FAQ
Cosmetics and skincare online.
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