The challenge
Nadia's boutique had loyal Instagram followers but no scalable checkout. Orders arrived as screenshots and voice notes. Refunds were messy, and customers outside Cairo asked for card payment — not bank transfers.
Fashion · Egypt
Cairo Fashion Boutique doubled online revenue in 90 days
A Zamalek boutique replaced manual Instagram orders with a bilingual Mrfqy store, Paymob checkout, and Bosta same-day delivery.
We were drowning in WhatsApp orders. Mrfqy let us launch a proper Arabic store in a weekend — payments and shipping just worked.
— Nadia El-Masry, Founder
+112%
Online revenue
48h
Store launch
68%
Card payment share
The solution
She imported 120 SKUs via CSV, enabled Paymob cards and wallets, and connected Bosta for Greater Cairo same-day zones. Arabic product copy was drafted with Mrfqy AI, then edited for the brand's tone.
The results
Within 90 days, online revenue more than doubled. Cart abandonment dropped after showing shipping cost upfront. Repeat customers now log in to track orders instead of messaging the shop account.
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