About the role
Act as the primary point of contact for clients, managing their social media accounts and overall digital presence.Develop and oversee monthly/quarterly content calendars that align with client objectives.Work closely with designers, copywriters, and creative directors to deliver engaging, on-brand content.Manage the execution of social media campaigns (organic and paid), ensuring timelines and KPIs are met.Monitor platform trends, audience behavior, and competitor activity to keep strategies fresh and relevant.Analyze campaign performance, prepare reports, and present insights/recommendations to clients.Coordinate influencer collaborations, campaign activations, and seasonal/social trends integration.Guide and mentor junior account managers or executives in day-to-day tasks.Ensure all social media content reflects client brand guidelines and delivers measurable impact.
3–7 years of proven experience in digital marketing account management (agency experience strongly preferred).Solid knowledge of social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, X, etc.) and their advertising ecosystems.Experience managing multi-channel social media campaigns with measurable results.Strong portfolio of successful social media strategy and execution.Excellent client relationship management and communication skills.Strong analytical skills with the ability to interpret campaign insights and optimize accordingly.Proficiency in reporting and analytics tools (Meta Business Manager, Google Analytics 4, Data Studio, etc.).Familiarity with SEO/SEM, influencer marketing, and content marketing.Proficiency in AI-powered tools for social media planning, content ideation, and reportingAbility to lead cross-functional teams, manage budgets, and deliver campaigns on time.Excellent presentation, negotiation, and problem-solving skills.
