About the role
Develop annual and quarterly marketing strategies aligned with company goals.Define target audience segments and create campaigns that cater to luxury retail consumers.Plan and manage brand activations, product launches, and seasonal promotions.Oversee all marketing campaigns, including social media, digital advertising, print, PR, and in-store promotions.Coordinate content creation for ads, catalogues, newsletters, and influencer collaborations.Ensure marketing materials align with brand tone, values, and visual identity.Manage digital advertising channels (Google, Meta, YouTube) to optimize traffic and conversions.Lead CRM initiatives, including email/SMS campaigns and loyalty programs.Analyze web and campaign analytics to improve ROI.Plan and manage store events, product launches, and VIP customer experiences.Liaise with PR agencies and media outlets to increase brand visibility.Handle brand partnerships and sponsorships.Manage the marketing budget and ensure cost-effective campaign execution.Source and oversee relationships with agencies, freelancers, photographers, and production houses.Monitor market trends, customer behavior, and competitor activities.Provide insights to inform product positioning and promotional strategy.
Education & Experience:Bachelor’s degree in marketing, Business, or related field (Master’s is a plus).7–10 years of marketing experience, preferably in luxury retail or jewelry/fashion.Proven experience in digital and offline marketing campaign management.Strong understanding of luxury consumer behavior and high-net-worth client expectations.Proficient in marketing tools and analytics platforms (Google Analytics, Meta Ads, CRMsystems).Fluent in English.Skills & Competencies:Understanding of high-end brand positioningAbility to market premium products with elegance and precisionROI-focused thinkingCampaign measurement and optimization skillsCustomer segmentation and targetingConceptualizing engaging campaignsBalancing visual appeal with strategic messagingHands-on knowledge of platforms like Google Ads, Meta, TikTok, and SEOEmail marketing and automation tools (e.g., Mailchimp, HubSpot)Ability to manage multiple campaigns and vendors simultaneouslyStrong organizational and planning skillsExcellent verbal and written communicationCross-functional teamwork with sales, retail, and finance departments
