About the role
Develop and implement digital marketing strategies for all group brands across various marketsand target segments.Coordinate with Brand Managers to ensure digital objectives align with overall marketing andsales goals.Plan and manage digital marketing budgets for each brand based on brand needs, audiencebehavior, and channel performance.Lead the end-to-end planning and execution of marketing campaigns, including:Video-on-Demand (VOD) campaignsWhatsApp marketing campaignsSocial media advertising (Meta, TikTok, YouTube, LinkedIn, Snapchat)Google Ads / SEM and display advertisingEnsure advertising messages and creative designs are tailored to each platform and audiencesegment.Support the development and optimization of corporate and e-commerce websites.Collaborate with web developers to enhance user experience (UI/UX), conversion rates, andtechnical SEO.Oversee the creation and performance tracking of dedicated landing pages.Monitor and analyze digital performance using tools such as Google Analytics, Meta Insights,TikTok Ads Manager, and others.Prepare detailed monthly performance reports and identify opportunities for improvement.Track key performance indicators including traffic, click-through rates, engagement, andconversion metrics.Liaise with external digital agencies to manage campaign execution, media buying, and contentdevelopment.Work collaboratively with sales, design, product, brand, and operations teams to ensureconsistency in messaging and promotional offers.Develop and manage email marketing campaigns and customer retention strategies.Execute retargeting strategies across platforms such as Meta and Google to re-engage users.Stay up to date with the latest digital trends, tools, and consumer behavior in the GCC and Egyptian markets to ensure innovation and competitive advantage.
Education & Experience:Bachelor’s degree in marketing, Communications, Public Relations, or related field.From (10 – 15) years of experience. In the same field, with at least 5 years in a managerial role.Luxury, fashion, or premium industries experience is highly desirable.Strong understanding of business development & research concepts, strategy and bestpractices.Media knowledge with digitalization such as: Google ads, Meta Business Suite, TikTok ads, …etc.).Self-Starter with energy, drive and determination to accomplish goals and demonstrated abilityto multitask, set priorities, stay focused and set clear milestones.Fluency in English.Skills & Competencies:Strategic vision.Adaptability with different circumstances.Experience with (UI/UX) designs and developing search engineering (SEO).Analytical skills with set reports.Digital awareness in Egypt & GCC.Experience in media campaigns.
