Digital marketing Media buyer

We are looking for a creative and data-driven Digital Marketing Media Buyer to join a growing furniture and interior design company. The ideal candidate will be responsible for planning, launching, managing, and optimizing paid advertising campaigns to increase brand awareness, generate qualified leads, and drive furniture and interior design sales. This role requires a strong understanding of digital advertising platforms, audience targeting, content performance, and conversion optimization within a fast-paced startup environment.Key ResponsibilitiesPaid Advertising & Campaign ManagementPlan, launch, and manage paid media campaigns across multiple digital platformsCreate and optimize campaigns for lead generation, online sales, showroom visits, and brand awarenessMonitor campaign budgets, bidding strategies, and daily performance metricsConduct A/B testing for ad creatives, audiences, and campaign objectivesScale successful campaigns while maintaining target cost-per-resultPlatform ManagementManage campaigns on platforms including:Facebook and Instagram AdsGoogle AdsTikTok AdsLinkedIn Ads (if applicable)Retargeting and display advertising platforms Content & Creative CoordinationCollaborate with graphic designers, photographers, and content creators to develop high-performing ad creativesCoordinate furniture product campaigns, promotions, launches, and seasonal offersEnsure branding consistency across all marketing channelsContribute ideas for creative campaigns and social media growth Analytics & ReportingTrack campaign performance using analytics and reporting toolsAnalyze customer behavior, engagement, and conversion dataPrepare weekly and monthly marketing performance reportsRecommend improvements based on campaign insights and ROI analysis Lead Generation & Sales SupportGenerate qualified leads for furniture sales and interior design projectsOptimize landing pages and customer funnels for better conversionsCoordinate with sales teams to improve lead quality and follow-up performanceSupport showroom promotions and online product campaigns Market Research & StrategyResearch competitors, market trends, and audience behaviorIdentify new growth opportunities and advertising channelsStay updated with digital advertising trends and algorithm changesAssist in developing overall digital marketing strategies Required QualificationsBachelor’s degree in Marketing, Business, Media, Communications, or a related field2–4 years of experience in digital marketing or media buyingExperience in furniture, interior design, e-commerce, retail, or lifestyle brands is preferredProven experience managing paid advertising campaigns Required SkillsStrong understanding of paid advertising strategies and audience targetingAnalytical mindset with strong reporting and optimization skillsCreative thinking and attention to visual brandingAbility to work under pressure and manage multiple campaignsExcellent communication and teamwork skillsStrong organizational and time-management abilities Preferred Technical SkillsExperience with:Meta Ads ManagerGoogle AnalyticsGoogle AdsCanvaAdobe PhotoshopAdobe IllustratorCRM and email marketing platformsBasic understanding of SEO and conversion tracking