Senior Performance Marketing Specialist (Remote – Full Time)

We’re HiringSenior Performance Marketing Specialist (Remote – Full Time)We are looking for a Senior Performance Marketing Specialist who can own, scale, and optimize high-performance digital advertising campaigns across multiple platforms.This role is for a data-driven growth marketer who understands how to turn advertising budgets into predictable, scalable customer acquisition systems.If you are passionate about performance marketing, analytics, conversion optimization, and growth, we want to hear from you.---???? What You Will OwnYou will take full ownership of paid acquisition and performance optimization, including:Paid Media Strategy & ExecutionPlan, launch, and scale campaigns across:Google AdsMeta Ads (Facebook & Instagram)TikTok AdsSnapchat AdsLinkedIn AdsManage and optimize large advertising budgets.Develop multi-channel acquisition strategies.Continuously test creatives, audiences, and messaging through A/B testing. ---Performance OptimizationDrive measurable improvements in:Cost Per Lead (CPL)Cost Per Acquisition (CPA)Return on Ad Spend (ROAS)Identify scalable growth opportunities across channels.Optimize campaigns for lead quality and conversion efficiency. ---Tracking & Data InfrastructureBuild and maintain accurate marketing tracking systems using:Google Tag ManagerGoogle Analytics 4Meta PixelConversion APIGoogle Conversion TrackingEnsure accurate event tracking and attribution across platforms.Troubleshoot tracking and data discrepancies. ---Conversion Funnel OptimizationAnalyze and improve the end-to-end marketing funnel.Identify drop-off points and improve conversion performance.Collaborate with product and design teams to improve user experience. ---Landing Page & CRO OptimizationImprove Landing Page Performance.Implement Conversion Rate Optimization (CRO) strategies.Test and optimize registration flows and call-to-actions. ---Data & ReportingBuild dashboards and reports using tools like:Looker StudioGoogle AnalyticsProvide actionable insights and performance recommendations. ---???? What We’re Looking ForExperience6 – 10+ years experience in Performance Marketing or Growth Marketing.Proven experience scaling paid acquisition campaigns.Strong experience managing multi-channel paid advertising ecosystems. ---Technical SkillsAdvanced Google Ads & Meta Ads expertiseStrong data analysis and performance optimization skillsExperience with Google Tag Manager & event trackingDeep understanding of marketing funnels and attribution modelsStrong experience with A/B testing and CRO ---Tools You Should KnowGoogle AnalyticsGoogle Tag ManagerLooker StudioHotjarMeta Ads ManagerGoogle Ads Manager ---???? Success Metrics (KPIs)You will be evaluated based on:Lead generation growthCost Per Lead (CPL) improvementConversion Rate optimizationReturn on Ad Spend (ROAS)Customer Acquisition Cost (CPA) ---???? Work Environment???? Remote Work (Full Time)???? Work with a fast-moving digital team focused on growth, performance, and measurable results.---???? How to ApplyIf you are passionate about data-driven marketing, scaling campaigns, and building high-performance acquisition systems, we would love to hear from you. 6–10+ years of experience in Performance Marketing or Growth Marketing.Proven experience in scaling paid acquisition campaigns.Strong experience managing multi-channel paid advertising campaigns.Experience managing and optimizing large advertising budgets.Paid Advertising PlatformsAdvanced experience with:Google AdsMeta AdsTikTok AdsSnapchat AdsLinkedIn AdsTechnical SkillsStrong knowledge of:Google Tag ManagerGoogle Analytics 4Meta PixelConversion APIGoogle Conversion TrackingStrong understanding of marketing funnels and attribution models.Experience with A/B testing and creative testing.Strong Conversion Rate Optimization (CRO) skills.ToolsGoogle AnalyticsGoogle Tag ManagerLooker StudioHotjarMeta Ads ManagerGoogle Ads ManagerPerformance SkillsAbility to improve:Cost Per Lead (CPL)Cost Per Acquisition (CPA)Return on Ad Spend (ROAS)Conversion RateAbility to build dashboards and performance reports.Ability to analyze data and provide actionable recommendations.Other RequirementsExperience improving landing page performance.Ability to work with product and design teams.Data-driven mindset.Full-time remote availability.