About the role
We are seeking a creative Digital Marketing Specialist. The ideal candidate will be responsible for handling our digital marketing activities across social media, website, and online advertising channels. This role requires a strong understanding of content creation and SEO strategies to boost traffic, engagement, and conversions. 1. Content Creation & SEODevelop and publish engaging, high-quality content across website and social media platforms aligned with SEO best practices.Conduct keyword research and integrate findings into content strategy to drive organic traffic and improve SERP rankings. 2. Social Media ManagementManage and grow the brand's presence across key social media channels (Facebook, Instagram & YouTube).Plan and execute content calendars and campaigns.Monitor social media trends and competitor activity to identify new opportunities. 3. Digital AdvertisingPlan, create, and optimize paid campaigns across platforms like Meta Ads and Google Ads.Set and manage budgets to ensure high ROI and campaign performance.A/B test creatives and copy to improve performance metrics. 4. Traffic & Performance AnalysisUse tools like Google Analytics, Search Console, and social media insights to analyze web and campaign performance.Prepare monthly performance reports with insights and recommendations.Identify conversion bottlenecks and implement data-driven improvements.
Job RequirementsBachelor’s degree in marketing, media or an equivalent experience.From 0 to 4 years of experience in digital marketingStrong knowledge of content strategies and SEO principlesExcellent communication, project management, and analytical skills.Creative thinker with attention to detail and a passion for staying up to date with digital trends.
