About the role
GetBuilder is a newly founded startup developing a B2B marketplace that connects investors and construction service providers and contractors in Dubai, UAE. While the UAE company is new, it's built on a solid foundation - our founders bring over 30 years of experience in entrepreneurship and business development in different industries ensuring strategic direction and long-term stability, with experience in GetBuilder business across EU. We are now building a dynamic and proactive team to support the business growth in UAE. Job description:We are looking for an SEO Copywriter (AI-assisted content editor & creator) to help scale content for GetBuilder, a marketplace for home improvement and construction services. The role focuses on producing high-volume, SEO-driven content (service pages, location pages, guides) using AI tools, while coordinating with our internal marketing team and external SEO agency. Key Responsibilities:Create SEO-optimized content for service pages, location-based pages, and blog contentUse AI tools to generate scalable content efficientlyEdit, transform, structure, and refine AI-generated content to ensure quality and clarityAdapt tone of voice to sound both professional and approachable for homeowners and end customers, UAE nuanceUnderstand and write according to different search intents (informational vs. commercial content)Identify and eliminate repetitive or unnatural AI-generated phrases and structuresFact-check and verify accuracy of content related to construction and home improvement servicesImplement SEO best practices such as internal linking and strong CTA sectionsCollaborate with external SEO agency on content strategy and briefsWork with internal team to align content with growth prioritiesOptimize existing content to improve rankings and conversions What we offer:Flexible, remote setupOpportunity to help scale a marketplace in the Middle EastHigh ownership and impact on growthExposure to AI-driven content workflows and modern SEO practices How to apply:Please share your CV and 2–3 examples of SEO-focused content (service pages, landing pages, blog articles, or similar).
Requirements:2+ years experience in SEO content writing or copywritingStrong understanding of SEO fundamentals and content structureExcellent English writing and editing skillsExperience using AI tools for content creation (or willingness to learn quickly)Ability to produce structured, scalable, and human-sounding contentStrong attention to detail and content qualityAbility to distinguish between AI-generated patterns and natural human writingComfortable working with content briefs, templates, and editorial guidelines Ideal candidate:Has a strong eye for unnatural AI phrasing, repetition, and robotic sentence structuresCan turn AI-generated drafts into clear, engaging, and natural contentUnderstands how users search for home services and contractors onlineCan write both educational and conversion-focused contentBalances SEO requirements with readability and user experience
