Digital Marketing Team Leader

Team Leadership & DevelopmentLead, mentor, and manage a team of digital marketing specialists, content creators, and campaign executives.Set clear performance objectives, conduct regular reviews, and support the professional development of team members.Foster a collaborative, creative, and results-oriented team culture.Delegate tasks effectively while maintaining oversight of quality and deadlines across all digital workstreams. Digital Strategy & PlanningDevelop and own the annual digital marketing strategy aligned with broader business and brand objectives.Define channel strategy across paid media, social media, email marketing, and digital content.Identify growth opportunities and emerging digital trends to keep the organization ahead of the curve.Collaborate with the MarCom Manager and other department heads to align digital plans with commercial priorities. Campaign Management & ExecutionOversee the end-to-end planning, execution, and optimization of integrated digital campaigns (ATL, BTL, TTL).Manage paid media campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.Ensure campaigns are delivered on time, within budget, and in line with brand guidelines.Lead the development of campaign briefs and coordinate with creative, content, and agency partners. Social Media & Content OversightOversee the organization's social media presence across all platforms, ensuring consistency of voice, tone, and visual identity.Guide the content team in developing monthly editorial calendars and platform-specific content strategies.Review and approve digital content before publication to ensure quality, accuracy, and brand alignment.Drive community engagement strategies and monitor audience sentiment and brand perception online. Analytics, Reporting & OptimizationDefine and track KPIs across all digital channels including reach, engagement, conversions, CPL, and ROI.Present monthly and quarterly performance reports to senior leadership with insights and strategic recommendations.Lead a data-driven approach to continuously test, learn, and optimize campaign performance.Manage digital dashboards and reporting tools to provide real-time visibility on campaign results. Budget & Vendor ManagementManage the digital marketing budget, ensuring efficient allocation of spend across channels and campaigns.Lead relationships with digital agencies, media partners, and technology vendors.Evaluate and onboard new tools, platforms, and technologies to enhance digital marketing capabilities.Negotiate contracts and manage SLAs with external partners to ensure delivery excellence. Cross-Functional CollaborationWork closely with sales, trade marketing, and product teams to align digital activities with go-to-market strategies.Partner with the PR team to amplify earned media through owned and paid digital channels.Support new product launches, brand activations, and corporate events with targeted digital campaigns. EducationBachelor's degree in Marketing, Digital Media, Communications, Business, or a related field.A postgraduate qualification or professional certification in digital marketing (e.g. Google, Meta, HubSpot) is a strong advantage. Experience7–9 years of progressive digital marketing experience, including at least 2–3 years in a team leadership or managerial role.Proven track record of developing and executing successful digital marketing strategies across multiple channels.Strong experience managing paid media campaigns with significant budgets and measurable ROI.Prior experience in B2B or B2C brand environments; exposure to construction, manufacturing, or security sectors is a plus. Technical SkillsAdvanced proficiency in Google Analytics, Google Ads, Meta Business Manager, and email marketing platforms.Experience with marketing automation and CRM tools (e.g. HubSpot, Salesforce, or equivalent).Familiarity with digital dashboards and reporting tools (e.g. Looker Studio, Power BI, or similar).Solid understanding of paid media ecosystems, audience targeting, and performance optimization techniques. Leadership & Soft SkillsProven leadership ability with experience managing, coaching, and developing marketing teams.Strategic thinker with strong commercial awareness and the ability to connect digital activity to business outcomes.Excellent communication and presentation skills in both Arabic and English.Highly organized with the ability to manage multiple campaigns and priorities simultaneously.Data-driven mindset with a passion for performance, innovation, and continuous improvement.