About the role
Own and execute the full marketing strategy across all Classique brands, new product launches, and optimization initiatives.Plan and manage digital, in-store, and offline marketing initiatives with a strong focus on growth and ROI.Collaborate closely with sales, operations, and product teams to align marketing activities with business goals.Report directly to the Chief of Marketing & Sales and the board.Work closely with external marketing agencies to align on strategy, ensure consistent brand execution, and maximize campaign effectiveness.
2–5 years of experience in marketing or brand management, ideally within F&B, retail, or premium/lifestyle brands.Strong understanding of brand building, storytelling, and visual identity (packaging, in-store experience, content).Proven ability to plan and execute campaigns across digital and offline channels with measurable results.Hands-on mindset with the ability to execute and strategize in a fast-paced environment.Experience working with and managing external agencies (creative, social media, production).Solid understanding of performance marketing, analytics, and reporting tools (Meta, Google, etc.).Strong project management skills with the ability to manage multiple launches and deadlines.High attention to detail with a strong eye for design, consistency, and premium brand standards.Excellent communication and cross-functional collaboration skills.Based in Alexandria with strong understanding of the local market.
