Marketing Manager

At Roaya, we build innovative digital solutions that help businesses grow and scale. We’re looking for a results-driven Marketing Manager to lead our marketing strategy, drive growth, and elevate our brand presence.This role is ideal for someone who combines creativity with data, thrives in a fast-paced environment, and has a strong background in digital and performance marketing. Key ResponsibilitiesDevelop and execute comprehensive marketing strategies across digital and offline channelsDefine target audiences, positioning, and go-to-market plansLead and manage the marketing team, ensuring high performance and collaborationPlan and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.)Analyze customer behavior, campaign performance, and market trends to drive decisionsBuild and manage lead generation and nurturing strategiesCollaborate with content, design, and tech teams to deliver impactful campaignsOversee brand messaging across all touchpointsManage marketing budgets and ensure ROI-driven executionPresent performance reports and strategic recommendations to senior management RequirementsBachelor’s degree in Marketing, Business, or a related field5+ years of experience in marketing (preferably in SaaS or B2B)Strong experience in digital and performance marketingHands-on experience with marketing tools (CRM, automation tools, GA4, etc.)Data-driven mindset with strong analytical skillsExcellent communication and leadership skillsExperience in software or e-commerce industries is a plusFluent in EnglishExperience with AI tools in marketingGrowth marketing mindset RequirementsBachelor’s degree in Marketing, Business, or a related field5+ years of experience in marketing (preferably in SaaS or B2B)Strong experience in digital and performance marketingHands-on experience with marketing tools (CRM, automation tools, GA4, etc.)Data-driven mindset with strong analytical skillsExcellent communication and leadership skillsExperience in software or e-commerce industries is a plusFluent in EnglishExperience with AI tools in marketingGrowth marketing mindset