Senior Social Media Specialist

Role Overview The Senior Social Media Specialist will be responsible for owning Town Team’s social media presence end-to-end, ensuring consistent brand tone, strong engagement, and commercial impact. This role requires a balance of strategy, execution, trend awareness, and performance tracking across all platforms. Key Responsibilities ● Develop and execute monthly social media plans aligned with marketing campaigns, launches, and sales periods ● Manage Town Team’s presence across Instagram, TikTok, Facebook, and emerging platforms ● Lead content ideation in collaboration with the Reels Content Creator and design team ● Write captions that reflect Town Team’s bold, youthful, and confident tone of voice ● Monitor trends, formats, sounds, and challenges relevant to fashion retail and Gen Z ● Manage posting schedules, community management, and inbox moderation ● Coordinate with influencers and support campaign rollouts ● Track performance metrics (reach, engagement, growth, conversions) and prepare reports ● Optimize content based on insights and platform performance ● Ensure brand consistency across all digital touchpoints Requirements 4–6 years of experience in social media management (fashion or retail is a strong plus) Proven experience managing high-volume content calendars Strong understanding of Instagram and TikTok algorithms Excellent copywriting skills in Arabic and English Strategic mindset with hands-on execution ability Experience working with performance data and analytics tools Ability to lead, mentor, and coordinate with junior team members Strong time management and ability to work under pressure Requirements 4–6 years of experience in social media management (fashion or retail is a strong plus) Proven experience managing high-volume content calendars Strong understanding of Instagram and TikTok algorithms Excellent copywriting skills in Arabic and English Strategic mindset with hands-on execution ability Experience working with performance data and analytics tools Ability to lead, mentor, and coordinate with junior team members Strong time management and ability to work under pressure