Every metric that moves revenue — in one dashboard
Live pulse, conversion funnels, profit intelligence, cohort retention, AI insights, and A/B tests. Built for Arab merchants who sell across countries and channels.
Revenue
184k
+14%
Orders
640
+9%
Sessions
12.4k
+11%
Conv.
5.2%
+0.8
Revenue trend
AI insight
Conversion up 0.8 pts — express checkout outperforming standard by 18%.
Revenue (30d)
EGP 184k
+14% vs prior period
Conversion
5.2%
+0.8 pts
Gross margin
34%
+3 pts
Commerce intelligence, not spreadsheet chaos
From first visit to repeat purchase — see the full picture and act on it.
Live pulse
Sessions, page views, checkouts, and today's revenue — refreshed every minute so you never miss a spike.
Conversion funnel
Views → cart → checkout → purchase with step-by-step drop-off rates and channel filters.
Profit & COGS
Revenue is only half the story. Track gross margin from cost price and spot products that look busy but bleed margin.
Cohort retention
Monthly buyer cohort heatmaps show who comes back — so you invest in loyalty, not one-off discounts.
AI insights
Natural-language analytics questions, weekly AI digests, anomaly explanations, and funnel tips — inside your dashboard.
A/B experiments
Lightweight storefront tests with exposure tracking and variant conversion — no external lab required.
Profit intelligence
Revenue is not the whole story
Track COGS and gross margin alongside sales so you know which products actually make money — not just which ones move units.
- Revenue vs cost of goods sold on every order
- Gross profit and margin percentage at a glance
- Top products by profit, not only revenue
- Margin trends you can review weekly
Gross revenue
EGP 184k
Last 30 days
Gross profit
EGP 62k
After COGS
Margin rate
34%
Store average
Paid orders
640
This period
68% of revenue goal reached this month
Conversion funnel
See exactly where buyers drop off
Connected to your marketing pixels so you can fix leaks, retarget with confidence, and compare standard vs express checkout.
- Filter by country and checkout channel
- Abandoned cart recovery metrics
- Top searches and landing pages
- UTM campaign and referrer attribution
Store conversion funnel
65% from visits
26% from views
47% from cart
5.2% overall
From signup to insights in minutes
No pixel gymnastics. No BI consultant. Your storefront starts tracking on day one.
Launch your store
Page views, product views, cart events, and purchases flow in automatically from your live storefront.
Connect your pixels
Meta, TikTok, GA4, Snapchat, and Pinterest — with cookie consent built in for regional compliance.
Act on the dashboard
Set revenue goals, pin KPIs, customize your overview, and export CSV when you need to share with your team.
Everything serious merchants expect
Tabbed analytics with motion, compare periods, and exports — matching how Arab brands actually sell.
Sales overview
Orders, revenue, sessions, and AOV with period-over-period comparisons.
Traffic & acquisition
Devices, top pages, site search, UTM campaigns, and referrer breakdowns.
Geography
Funnel and revenue per shipping country for multi-market stores.
Goals & forecast
Revenue targets, 7-day projections, and progress bars on your overview.
Email digests
Weekly or monthly performance summaries — or turn them off entirely.
Vertical benchmarks
Compare your conversion and AOV against similar stores on Mrfqy.
Reports that drive decisions
From best-sellers to market mix — clarity without a BI team.
- Top-performing products by revenue and margin
- Per-country sales mix for regional stores
- Payments, upsell, and retention tabs
- CSV export for overview, products, and raw events
Revenue by market
Analytics FAQ
Common questions about tracking, profit, and exports.
Make decisions with real numbers
Launch free and open your analytics dashboard in minutes.
Explore the platform
Deep dives into the capabilities that help Arab merchants launch, sell, and grow.